The Content of your website must provide two important functions to get and keep continuing customer interest.
1. All potential customers have questions; you must answer them. Fine, you say. We always answer any questions our customers have. But, do you know what their questions are before they ask them? Get there! Then answer their most important questions on your site’s home page. But don’t just list them–make it interesting.
2. Does your site have character? The best sites do. When a potential client feels a connection with the personality of your website, he or she will likely return to search for answers or prepare to buy. Click here to get a free, five-minute personality check-up for your website.
Geoff Wood Marketing